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Among his many platitudes, Bob has been called “The most provocative man in advertising.”
And for good reason…
His last three books have all been best sellers – yet each one criticises the marketing industry for its inaction against programmatic advertising fraud and all its associated relatives – privacy abuse, bots, fake news, fake websites, made for advertising scams and more.
Join Bob and your host, Malcolm Auld, as they discuss why marketers have FOFO – a Fear Of Finding Out the truth – what’s needed to fix the fraud problems, analyse Bob’s Programmatic Poop Funnel, and much more.
This is a live event, so you can ask questions from the audience.