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episode 06 countdown
episode 06
Retail Media
NOVEMBER 11
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The world’s first FREE marketing talk show, featuring marketing’s best and brightest discussing and debating contemporary marketing issues. Delivered using Synergy Effect’s award-winning Horizon Live Media platform, you view the event on a virtual stage, with speakers streamed in from around the world. Live Q&A allows the audience to interact with guest speakers during the show.
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NEAR YOU
EPISODE 01 · JUNE 13 2024 (USA TIME)
The Ad Contrarian -Bob Hoffman
Check out Bob Hoffman’s website
Is digital marketing more fake than real?
Among his many platitudes, Bob has been called “The most provocative man in advertising.”
And for good reason…
His last three books have all been best sellers – yet each one criticises the marketing industry for its inaction against programmatic advertising fraud and all its associated relatives – privacy abuse, bots, fake news, fake websites, made for advertising scams and more.
Join Bob and your host, Malcolm Auld, as they discuss why marketers have FOFO – a Fear Of Finding Out the truth – what’s needed to fix the fraud problems, analyse Bob’s Programmatic Poop Funnel, and much more.
This is a live event, so you can ask questions from the audience.
Timezones
🇺🇸United States (New York City) – Thursday 13th June @ 6pm (EDT)
🇺🇸United States (Los Angeles) – Thursday 13th June @ 3pm (PDT)
🇬🇧/🇪🇺United Kingdom/Europe (London) – Thursday 13th June @ 11pm (GMT)
🇦🇺Australia (Sydney) – Friday 14th June at @ 8am (AEST)
EPISODE 02 · JULY 09 2024 (USA TIME)
Two marketers walk into a bar and laugh aloud at marketing
This show features the marketing industry’s leading humourist Tom Fishburne aka The Marketoonist, and Co-author of satirical marketing texts Delusions of Branduer and How Brands Blow, Ryan Wallman, aka Dr Draper…
Why is marketing the only industry where practitioners can make a living ridiculing the industry in which they work. Imagine taking the mickey out of your employer and getting paid for it?
Think about it…
Why are marketing practices and marketers in particular such easy targets for satire? What is wrong with the industry that it is has become such a punch line for jokes?
The Marketoonist, Dr Draper and your host Malcolm Auld, share some laughs and discuss what the industry can do to pick up its game and become a more attractive career.
This is a live event, so you can ask questions from the audience.
Timezones
🇺🇸United States (New York City) – Tuesday 9th July @ 6pm (EDT)
🇺🇸United States (Los Angeles) – Tuesday 9th July @ 3pm (PDT)
🇬🇧/🇪🇺United Kingdom/Europe (London) – Tuesday 9th July @ 11pm (GMT)
🇦🇺Australia (Sydney) – Wednesday 10th July @ 8am (AEST)
EPISODE 03 · AUGUST 08 2024
How to build a GENUINE personal brand that people respect – not a fake thought leader veneer
The marketing world is full of people trying to ‘fake it til they make it’, particularly when it comes to creating their personal brand.
We’re suffering an infobesity epidemic fuelled by marketers publishing alleged ‘thought leadership’ to pretend they are experts in their field.
Join Personal Brand Strategist and author of Trusted Authority, Petra Zink, and The Brand Guy, Richard Sauerman as they dissect what’s really required to create a genuine personal brand – so people will respect you. (Hint – start with real experience.)
If you want to know what to do, and what not to do, to build a legitimate personal brand, this is a must-see Show.
Timezones
🇺🇸United States (New York City) – Wednesday 7th August @ 6pm (EDT)
🇺🇸United States (Los Angeles) – Wednesday 7th August @ 3pm (PDT)
🇬🇧/🇪🇺United Kingdom/Europe (London) – Wednesday 7th August @ 11pm (GMT)
🇦🇺Australia (Sydney) – Thursday 8th of August @ 8am (AEST)
EPISODE 04 · SEPTEMBER 04 2024
How AI Will Really Affect the Marketing Industry
Sponsored by The AI Marketers Guild
This episode helps you navigate the fast-growing but often murky world of Artificial Intelligence in marketing.
There’s a lot of smoke and mirrors around AI and how it’s going to revolutionise marketing, take away your job and/or make you rich beyond your wildest dreams.
Our expert guests are Michelle Vincent, CEO of MOFILM in NY and Brett Willms a Top AI voice on LinkedIn, the CEO & Co-Founder of Laetro an AI content generation suite based in California.
Together they’ll reveal the truth around the impact of AI on the marketing industry, with live demonstrations on how to use different AI tools correctly and what not to do with AI.
If you want to understand how to use AI to benefit in your marketing, and your career, don’t miss this episode.
Timezones
🇺🇸United States (New York City) – Wednesday 4th September @ 6pm (EDT)
🇺🇸United States (Los Angeles) – Wednesday 4th September @ 3pm (PDT)
🇬🇧/🇪🇺United Kingdom/Europe (London) – Wednesday 4th September @ 11pm (GMT)
🇦🇺Australia (Sydney) – Thursday 5th September @ 8am (AEST)
EPISODE 05 · OCTOBER 09 2024
The role of the reptilian brain in marketing – are you appealing to consumers’ inner dinosaur?
The missing element in most marketing communications is a basic understanding of consumer psychology.
Why don’t marketers leverage human psychology or behavioural and neuro-science in their marketing communication? For example, who understands the role of the reptilian brain in processing advertising? How does psychology-based creative improve to your cut-through? What are the cognitive processes of text versus images?
The answers to these questions and more will be addressed in the next episode of The BIG Marketing Show.
Join our expert guests, consumer-psychology consultant and author of The Best Brands Do This newsletter, Sarah Levinger, and Founder and CEO of Media agency Undivided, and author of an upcoming book on neuro-marketing, Jonathan Rolley, as they unpack the principles behind psychology-based creative work and why it is more successful.
If you want to know how to really get your prospect’s attention, don’t miss this episode.
Timezones
🇺🇸United States (New York City) – Wednesday 9th October @ 5pm (EDT)
🇺🇸United States (Los Angeles) – Wednesday 9th October @ 2pm (PDT)
🇬🇧/🇪🇺United Kingdom/Europe (London) – Wednesday 9th October @ 10pm (GMT)
🇦🇺Australia (Sydney) – Thursday 10th October @ 8am (AEST)
EPISODE 06 · NOVEMBER 11 2024
THE RISE AND RISE OF RETAIL MEDIA - AND WHAT BRANDS NEED TO KNOW TO SUCCEED
In our last episode for 2024, we’ll examine walled gardens, the pros and cons of retail media, what categories and brands are currently benefiting, and how to make the most of retail media for your brand!
Join the expert guests Lachlan Brahe, Chair of the Retail Media Council in Australia, and General Manager of Retail Media at Cashrewards, plus Leah Jackson, Group Director for Commerce Strategy at Group M.
This episode will take place LIVE on the 11th or 12th November(see times below), and will be available on-demand afterwards too.
Timezones
🇺🇸United States (New York City) – Monday 11 November @ 5pm (EDT)
🇺🇸United States (Los Angeles) – Monday 11 November @ 2pm (PDT)
🇬🇧/🇪🇺United Kingdom/Europe (London) – Monday 11 November @ 10pm (GMT)
🇦🇺Australia (Sydney) – Tuesday 12 November @ 8am (AEST)
HIGHLIGHTS
watch the highlights of episode 04
EPISODE 01 · MAY 07 2024
BRIAN FETHERSTONAUGH
GARY VAYNERCHUK
IS DIGITAL MARKETING MORE FAKE THAN REAL? (PART 1)
EPISODE 02 · JUNE 11 2024
Scott Galloway
Mark Ritson
IS DIGITAL MARKETING MORE FAKE THAN REAL? (PART 2)
EPISODE 03 · JULY 09 2024
Bob Hoffman
Dr Augustine Fou
Is digital marketing more fake than real?
EPISODE 04 · AUGUST 06 2024
Tom Fishburne
Ryan Wallman
