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episode 3

How to build a GENUINE
personal brand…

AUGUST 07 AND 08

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The world’s first FREE marketing talk show, featuring marketing’s best and brightest discussing and debating contemporary marketing issues. Delivered using Synergy Effect’s award-winning InfluenceTV platform, you view the event on a virtual stage, with speakers streamed in from around the world. Live Q&A allows the audience to interact with guest speakers during the show.

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The world’s first FREE online marketing talk show, featuring marketing’s best and brightest discussing and debating contemporary marketing issues. 

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EPISODE 01 · JUNE 13 2024 (USA TIME)

The Ad Contrarian -Bob Hoffman

Is digital marketing more fake than real?

Among his many platitudes, Bob has been called “The most provocative man in advertising.”
And for good reason…

His last three books have all been best sellers – yet each one criticises the marketing industry for its inaction against programmatic advertising fraud and all its associated relatives – privacy abuse, bots, fake news, fake websites, made for advertising scams and more.

Join Bob and your host, Malcolm Auld, as they discuss why marketers have FOFO – a Fear Of Finding Out the truth – what’s needed to fix the fraud problems, analyse Bob’s Programmatic Poop Funnel, and much more.

This is a live event, so you can ask questions from the audience.

Timezones

🇺🇸United States (New York City) – Thursday 13th June @ 6pm (EDT)

🇺🇸United States (Los Angeles) – Thursday 13th June @ 3pm (PDT)

🇬🇧/🇪🇺United Kingdom/Europe (London) – Thursday 13th June @ 11pm (GMT)

🇦🇺Australia (Sydney) – Friday 14th June at @ 8am (AEST)

EPISODE 02 · JULY 09 2024 (USA TIME)

The Marketoonist – Tom Fishburne

Check out the Marketoonist’s website

Dr Draper – Ryan Wallman

Two marketers walk into a bar and laugh aloud at marketing

This show features the marketing industry’s leading humourist Tom Fishburne aka The Marketoonist, and Co-author of satirical marketing texts Delusions of Branduer and How Brands Blow, Ryan Wallman, aka Dr Draper…

Why is marketing the only industry where practitioners can make a living ridiculing the industry in which they work. Imagine taking the mickey out of your employer and getting paid for it?

Think about it…

Why are marketing practices and marketers in particular such easy targets for satire? What is wrong with the industry that it is has become such a punch line for jokes?

The Marketoonist, Dr Draper and your host Malcolm Auld, share some laughs and discuss what the industry can do to pick up its game and become a more attractive career. 

This is a live event, so you can ask questions from the audience.

Timezones

🇺🇸United States (New York City) – Tuesday 9th July @ 6pm (EDT)

🇺🇸United States (Los Angeles) – Tuesday 9th July @ 3pm (PDT)

🇬🇧/🇪🇺United Kingdom/Europe (London) – Tuesday 9th July @ 11pm (GMT)

🇦🇺Australia (Sydney) – Wednesday 10th July @ 8am (AEST)

 

EPISODE 03 · AUGUST 08 2024

How to build a GENUINE personal brand that people respect – not a fake thought leader veneer

Petra Zink

Richard Sauerman

The marketing world is full of people trying to ‘fake it til they make it’, particularly when it comes to creating their personal brand.

We’re suffering an infobesity epidemic fuelled by marketers publishing alleged ‘thought leadership’ to pretend they are experts in their field.

Join Personal Brand Strategist and author of Trusted Authority, Petra Zink, and The Brand Guy, Richard Sauerman as they dissect what’s really required to create a genuine personal brand – so people will respect you. (Hint – start with real experience.)

If you want to know what to do, and what not to do, to build a legitimate personal brand, this is a must-see Show.

Timezones

🇺🇸United States (New York City) – Wednesday 7th August @ 6pm (EDT)

🇺🇸United States (Los Angeles) – Wednesday 7th August @ 3pm (PDT)

🇬🇧/🇪🇺United Kingdom/Europe (London) – Wednesday 7th August @ 11pm (GMT)

🇦🇺Australia (Sydney) – Thursday 8th of August @ 8am (AEST)

EPISODE 04 · DATE TBC

COMING SOON

Petra Zink

Richard Sauerman

The marketing world is full of people trying to ‘fake it til they make it’, particularly when it comes to creating their personal brand.

We’re suffering an infobesity epidemic fuelled by marketers publishing alleged ‘thought leadership’ to pretend they are experts in their field.

Join Personal Brand Strategist and author of Trusted Authority, Petra Zink, and The Brand Guy, Richard Sauerman as they dissect what’s really required to create a genuine personal brand – so people will respect you. (Hint – start with real experience.)

If you want to know what to do, and what not to do, to build a legitimate personal brand, this is a must-see Show.

Timezones

🇺🇸United States (New York City) – Wednesday 7th August @ 6pm (EDT)

🇺🇸United States (Los Angeles) – Wednesday 7th August @ 3pm (PDT)

🇬🇧/🇪🇺United Kingdom/Europe (London) – Wednesday 7th August @ 11pm (GMT)

🇦🇺Australia (Sydney) – Thursday 8th of August @ 8am (AEST)

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HIGHLIGHTS

watch the highlights of episode 02

Missed Episode 02? Here’s a bite-sized summary of what happens when two marketers walk into a bar and laugh aloud at marketing…

EPISODE 01 · MAY 07 2024

BRIAN FETHERSTONAUGH

GARY VAYNERCHUK

IS DIGITAL MARKETING MORE FAKE THAN REAL? (PART 1)

EPISODE 02 · JUNE 11 2024

Scott Galloway

Mark Ritson

IS DIGITAL MARKETING MORE FAKE THAN REAL? (PART 2)

EPISODE 03 · JULY 09 2024

Bob Hoffman

Dr Augustine Fou

Is digital marketing more fake than real?

EPISODE 04 · AUGUST 06 2024

Tom Fishburne

Ryan Wallman

Giles Edwards

Three marketers walk
into a bar…

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