The marketing world is full of people trying to ‘fake it til they make it’, particularly when it comes to creating their personal brand.

We’re suffering an infobesity epidemic fuelled by marketers publishing alleged ‘thought leadership’ to pretend they are experts in their field.

Join Personal Brand Strategist and author of Trusted Authority, Petra Zink, and The Brand Guy, Richard Sauerman as they dissect what’s really required to create a genuine personal brand – so people will respect you. (Hint – start with real experience.)

If you want to know what to do, and what not to do, to build a legitimate personal brand, this is a must-see Show.