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Episode 1 · May 07 2024
IS MARKET BROKEN OR JUST
CHANGED FOREVER? (PART 1)
SPEAKERS
BRIAN FETHERSTONAUGH
GARY VAYNERCHUK
1. Big brand land – occupied by big marketing teams, big agencies, big ideas and big budgets
2. Entrepreneurial marketing land – occupied by digital-natives, mostly without marketing
qualifications, but who run marketing-dependent online businesses.
Both claim marketing expertise, yet the two worlds rarely collide.
Hear from two giants of the marketing industry as they discuss/debate what the future holds and where/how marketers should get educated? What is the best marketing education and career pathway? Where do you find the best resources and what can employers offer to recruit the best talent? Can brand marketers work entrepreneurially and vice versa, or do they forever exist separately?
Brian Fetherstonhaugh – CEO of The Long View Talent Group, Executive Coach, Board Advisor,
former Worldwide Chief People Officer at Ogilvy, following a 26+ year career with Ogilvy. Brian is author of the best-selling career book, The Long View, and consults to organisations and individuals about career management.
https://www.linkedin.com/in/brianfetherstonhaugh/
Gary Vaynerchuk – A serial entrepreneur, Chairman – VaynerX, CEO – VaynerMedia & Veefriends, Co-Founder VaynerSports, VCR Group and VaynerWatt and best-selling author of Crush It and other books. He currently delivers content on at least 9 social media platforms and has one of the largest following of young marketers online. He’s also not shy with his opinions.
https://www.linkedin.com/in/garyvaynerchuk/
Episode 2 · JUNE 11 2024
IS MARKET BROKEN OR JUST
CHANGED FOREVER? (PART 2)
SPEAKERS
Scott Galloway
Mark Ritson
Continuing on from Part 1, two of the world’s leading hybrid academic/commercial marketing leaders discuss what the future holds and where/how should young marketers get educated? These heavy hitters share their thoughts on what is the best marketing education and career pathway?
Scott Galloway – Professor of Marketing, NYU Stern, Bestselling Author, Founder of Section, Host of #ProfGPod, #PivotPodcast. Scott’s opinions and advice are highly regarded in the marketing and start-up industries as well as the academic halls of fame.
https://www.linkedin.com/in/profgalloway/
Mark Ritson – Founder @ Marketing Week Mini MBA, and one of the industry’s most outspoken columnists and commentators. Mark doesn’t hold back when it comes to his thoughts on marketing.
https://www.linkedin.com/in/markritson/
Episode 3 · July 09 2024
Is digital marketing
more fake than real?
SPEAKERS
BOB HOFFMAN
DR AUGUSTINE FOU
AI, bots, B.S., fake sites, fake news, surveillance marketing, privacy breaches, data hacking – how do we tell what’s real and what’s fake? Or will we never know? Who can we trust? Why aren’t advertising and media agencies acting to fix the problems? Or do they risk losing too much easy money? What are industry associations doing to protect marketers?
Hear from two of the best in the industry at calling out the malpractice and what they believe needs to be done to make the industry more honest, more trusted and more successful. Because digital marketing has not lived up to its hype.
Bob Hoffman – Known as The Ad Contrarian, Bob is the most in-demand marketing speaker in the world at the moment, while his books are each the top-selling marketing texts of the last five years. He says it like it is and doesn’t hold back. He repeatedly lays bare the industry’s ethical issues, yet despite the evidence, he is often preaching to an empty church.
https://www.linkedin.com/in/bobhoffman3/
Dr Augustine Fou – CEO of FouAnalytics and the world’s leading voice on advertising fraud. He has been on the front lines of digital marketing fraud for nearly 3 decades. It is from that vantage point that he studied and documented the nexus of cybercrime and ad fraud. He knows the facts and you’ll be stunned by what he reveals.
https://www.linkedin.com/in/augustinefou/
Episode 4 · AUGUST 06 2024
Three marketers walk
into a bar…
SPEAKERS
BOB HOFFMAN
DR AUGUSTINE FOU
Why is it so easy to make money by laughing at the marketing industry? Why has the marketing industry become such a joke, particularly to those who have worked in it since last century? No other industry makes so much profit from satirizing itself.
Your guests on this Show will discuss why it’s so easy to take the piss out of marketing and offer some advice to make it a little harder to do so.
Put your laughing shoes on and don’t miss this Episode.
Tom Fishburne – Insightfully funny Keynote Speaker and Creator of Marketoonist. If you haven’t laughed with a nodding head at one of Tom’s cartoons, then you don’t really work in marketing. Tom helps organisations use the power of humour for marketing campaigns and culture change.
https://www.linkedin.com/in/tomfishburne/
Ryan Wallman – known online as Dr Draper, Ryan is Creative Director and Head of Copy at Wellmark (healthcare marketing agency) and co-author of Delusions of Brandeur, and more recently How Brands Blow.
https://www.linkedin.com/in/ryanwallman/
Giles Edwards – Founder of …Gasp! & ISOLATED Talks®, Call To Action® podcast host and co-author of Delusions of Brandeur, and more recently How Brands Blow.
https://www.linkedin.com/in/gilesedwards/
