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Episode 01 - JUNE 13 2024

IS DIGITAL MARKETING MORE FAKE THAN REAL?

SPEAKERS

bob hoffman

Among his many platitudes, Bob has been called “The most provocative man in advertising.”
And for good reason…

His last three books have all been best sellers – yet each one criticises the marketing industry for its inaction against programmatic advertising fraud and all its associated relatives – privacy abuse, bots, fake news, fake websites, made for advertising scams and more.

Join Bob and your host, Malcolm Auld, as they discuss why marketers have FOFO – a Fear Of Finding Out the truth – what’s needed to fix the fraud problems, analyse Bob’s Programmatic Poop Funnel, and much more.

This is a live event, so you can ask questions from the audience.