The missing element in most marketing communications is a basic understanding of consumer psychology.

Why don’t marketers leverage human psychology or behavioural and neuro-science in their marketing communication? For example, who understands the role of the reptilian brain in processing advertising? How does psychology-based creative improve to your cut-through? What are the cognitive processes of text versus images?

The answers to these questions and more will be addressed in the next episode of The BIG Marketing Show.

Join our expert guests, consumer-psychology consultant and author of The Best Brands Do This newsletter, Sarah Levinger, and Founder and CEO of Media agency Undivided, and author of an upcoming book on neuro-marketing, Jonathan Rolley, as they unpack the principles behind psychology-based creative work and why it is more successful.

If you want to know how to really get your prospect’s attention, don’t miss this episode.

Timezones

🇺🇸United States (New York City) – Wednesday 9th October @ 5pm (EDT)

🇺🇸United States (Los Angeles) – Wednesday 9th October @ 2pm (PDT)

🇬🇧/🇪🇺United Kingdom/Europe (London) – Wednesday 9th October @ 10pm (GMT)

🇦🇺Australia (Sydney) – Thursday 10th October @ 8am (AEST)